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Making the most of selling your home with home staging

Charyn & Kate Youngson

There are four main aspects that affect the sale of your home.

1. Location
2. Market conditions
3. Condition of your house
4. Presentation of your house

You can’t change the location of your house or the current market conditions, but you can do something about the condition or your house and its presentation. Home staging is the absolute best way to get top dollar for your home as you prepare it for sale.

'The way you live in your home and the way you sell your house are two different things.'

Home staging is the art of preparing a home to sell it for the best possible price. When your home is for sale, the goal is to have every potential buyer believe that he or she can live in it.  Selling a home changes the focus from the way the existing home owner lives, because when living in a home, the home reflects who the owners are, but once the owners decide to sell their house, it ceases to be THEIR home and becomes a marketable product.

Home staging is the gift wrap and bow that helps package and present your property to the market.  A home stager helps vendors do the absolute best they can, with what they have, for a minimal spend to sell for TOP DOLLAR. Put yourself in the shoes of the buyer and prepare your home for them.

Without staging, most buyers cannot see the possibilities a home holds for them. More than 80% of the population cannot visualise a home’s potential unless it is staring them in the face. By staging your home for sale, you will increase the potential buyers for your home by up to 80% because you are doing all of the work for them ― they don’t have to imagine your home at its best because you have already done it for them. Staging will set the scene throughout the house to create immediate buyer interest in your home.

• Highlight the best features of your home and downplaying the negatives. You can become “blind” to faded paint, tired curtains and the fact that your decor is now 20 years out of date. But your potential buyers won’t forgive you for your lack of taste and will respond by making a quick exit, or if they are bargain hunters, rub their hands with glee at the chance to buy a house well under market price.

• Make a winning first impression and welcome your buyers with a fabulous entrance.

• Get rid of the clutter so your buyers can see the best features of your house and not focus on your possessions.  Decluttering also helps make your house appear spacious.

•  Make sure you rectify any maintenance issues prior to putting your house on the market, if you don’t your potential buyer will start deducing dollars for any issues they see needs fixing.

•  Clean, clean and clean again. Dirty windows, mouldy showers, cobwebs etc portrays a picture of neglect. You want your house to sparkle and demonstrate it’s been well cared for.

•  Make sure you open all of your blinds and curtains and turn all of your lights on during an open inspection. A bright, airy house will show your home in its best light and be sure to boost sales.

•  Ensure your street appeal is up to scratch, remember first impressions are everything and if you have bad street appeal you will loose lots of potential buyers.

•  Make sure your house is filled with a great scent; some old favourites are freshly brewed coffee or baking cookies in the oven.  My favourite and easiest option is burning a good quality scented candle, I use a brand called Yankee Candles which have the most divine scents. My favourite is creme brulee but they have hundreds to choose from.  Steer clear of using plug in air fresheners, they just don’t have the same impact and some can smell like toilet air fresheners.

•  Dress your house to impress – a home without accessories - lamps, cushions, throws, vases and other decorative items – just isn’t finished.

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Author's Biography

Charyn Youngson and Kate Youngson from Houses To Impress
Charyn Youngson is an Author, Property Investor, Professional House Stager and Speaker. Her daughter Kate Youngson joined her in business one year ago and together they help their clients increase the value of their properties by up to $40,000 dollars with cost effective solutions and in a very short period of time. You can contact Charyn or Kate at info@housestoimpress.com.au and look at their website at www.housestoimpress.com.au.